Coaching In A Business Context
Coaching
“Coaching is not doctor-patient or expert-client. It’s a partnership. I am your thinking partner because I know you are smart, creative and capable.”
Marcia Reynolds, PsyD
It is often said that an effective, professional coach provides an independent pair of ears with whom a senior individual can talk about the issues they may be unable to discuss with others.
Due to the nature of this unique relationship, confidentiality and trust are key, and so a coaching agreement needs to be agreed between all parties involved.
In a business context, this usually includes the person from within the organisation who initiated the coaching programme, known as the sponsor (usually the individual’s employer, line-manager, or HR manager), along with the coach and the individual being coached (referred to here as the coachee). Occasionally, if there is no sponsor, for example for self-employed individuals, the agreement is simply between the coach and the coachee.
The coach’s role is to support, without judgement, and challenge the individual, using high-level listening skills and insightful questions. Tracey’s coaching style aims to enhances self-awareness, accountability and growth.
Coaching In A Business Context
What Is Coaching?

Tracey with Dr Marcia Reynolds, while volunteering at the ICF Conference in Prague in 2019.
“Coaching is not doctor-patient or expert-client. It’s a partnership. I am your thinking partner because I know you are smart, creative and capable.”
Marcia Reynolds, PsyD
It is often said that an effective, professional coach provides an independent pair of ears with whom a senior individual can talk about the issues they may be unable to discuss with others.
Due to the nature of this unique relationship, confidentiality and trust are key, and so a coaching agreement needs to be agreed between all parties involved.
In a business context, this usually includes the person from within the organisation who initiated the coaching programme, known as the sponsor (usually the individual’s employer, line-manager, or HR manager), along with the coach and the individual being coached (referred to here as the coachee). Occasionally, if there is no sponsor, for example for self-employed individuals, the agreement is simply between the coach and the coachee.
The coach’s role is to support, without judgement, and challenge the individual, using high-level listening skills and insightful questions. Tracey’s coaching style aims to enhances self-awareness, accountability and growth.



